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Rocco’s Tailor Shop

Project Description

Brand identity for Rocco’s Tailor Shop and Custom Clothiers in Naples, FL.

The objective was to create a brand identity which would reflect the high end quality of the tailoring and custom clothing created by Dominic and the team at Rocco’s. The look needed to be elegant and reflect the old-world Italian style which is engrained in the history of the business.

The design of the “R” mark imparts the quality of hand-craftsmanship with its needle-and-thread design.

Project Details

Client Rocco’s Tailor Shop
Date Late 2014
Skills Branding and Identity, graphic design

Elegant Business Cards

These cards make a statement. was chosen to print the cards on their Luxe stock which creates a thick, substantial presence.

Elegant Branding

The elegance is carried forward in the black-and-white implementation of the logo on the merchandise bag, which is at home on the beach, as it is on 5th Avenue.

I tend not to write testimonials, but for Glenn I made an exception. I believe a testimonial reflects directly upon me, my values and reputation. In this case, Glenn has played an important part in my success and I know he will do the same for any company. Glenn’s initiative to create a new, fresh, and clean design for our new brand helped make potential prospects into new clients. Without question, he was integral in developing our new company identity.

Dominic Lacquaniti

Owner, Designer & Tailor, Rocco's