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Fossil Packaging Tin

Project Description

In 2006, the Fossil company had a “Tinspiration” contest to design the graphics for one of their iconic watch tins. The creative brief was outlined around the theme “What’s your vintage?” and contestants were encouraged to create a vintage-inspired design that fit within the aesthetic of the Fossil brand. The top prize for the contest was a limited edition production of the winning tin design (the top four were produced) , $1,000 in credit to spend on Fossil products, and a trip for two to their Dallas, TX headquarters for an award presentation. Out of thousands of entries, my design was chosen as the overall winner.

I took inspiration from the full history of Fossil’s packaging, and incorporated my love of music and the nostalgic imagery of the 45RPM vinyl record.

Project Details

Client Fossil Inc.
Date November 2006
Skills Graphic Design, Packaging

The Winners Circle

Each of the winners were notified pirvately, then the winners were announced via the contest website.

Design Process

Design elements and type treatments were explored until the desired style was achieved.


Fossil outlined strict guidelines for file preparation which needed to be followed to a “T” in order to maintain their production standards.

The End Result

The final design shows a complete, cohesive embodiment of Fossil’s vintage-inspired aesthetic.